McSoundscape

 

The word “McSoundscape” refers to the Soundscape recorded from the interior space of McDonald restaurants in Hong Kong.  Soundscape is the major medium of research and creation in this project, which allows audience to investigate the details of the surrounding environment, the actual activities, and all aspects of lived experience in our city space while making them a journey to the space of McDonalds.  

 

Through Soundscape, our audience can explore the space for themselves by an acoustic approach, get a realization that is detached away from the routine life in reality, and examine how the users of Hong Kong McDonalds have actively performed their sense of locality through some creative tactics.  The goal is to demonstrate how the commonly practiced appropriation of space, as a visual spectacle in Hong Kong, could re-articulate and govern the changing identities, characteristics and meanings of our social space temporarily and transitorily.

 

We have re-structured the research materials and sound data from McDonalds and visualized them in the form of Information Design.  Graphical representation of the data in those interface designs may allow us to discover any patterns or correlations between those different activities, which could otherwise be hidden or neglected in the forms of real-life photo, video or text.

 

Digital media offers us the chance to visit a particular space/site and to run through the space without physically being there.  The technology helps to express and re-present the space of McDonalds in Hong Kong and further connect such space virtually with anybody from the world through the World Wide Web.

 

http://www.mcsoundscape.com

「McSoundscape」とは香港のマクドナルドの店内で録音された音をもとに、作製されたサウンド作品である。このプロジェクトにおけるリサーチと制作の中心をなしており、マクドナルドという空間を紹介することを通じて香港の街の姿、人々の活動、あらゆる日常の側面を描き出す。McSoundscape のオーディエンスは、音声のみを通してマクドナルドの店内を体験する。そして、作品の提示する日常感覚から乖離した現実感の中、マクドナルドの利用者がファーストフード店において積極的に地域性を育もうとする姿を検証する。このプロジェクトの狙いは、人々が日常的に行う空間の占有が、変化する社会空間のアイデンティティ・特性・意味合いをその都度コントロールし、書き換えていくのかを明らかにしていくことである。